The first department store by Aristide Boucicaut

In 1838 Aristide Boucicaut started working in the shop 'Bon Marché', took it over in 1848 and managed to open up the first big department store worldwide. He was such a genius that nowadays shopping philosophies are based on his inventions! Even Emile Zola had to acknowledge this in his novel Au Bonheur des Dames. Watch a great documentary on ARTE.tv or on ARTE channel this afternoon. It will be repeated twice at the end of November.